There are things we wish we knew. Answers we are looking for.
A sign that points us in the right direction. Inspiration.
We want to know how to get our work noticed, appreciated.
We want to know how to get our first breaks.
We want to know what goes on in the heads of the people who could hire us.
How do we know what jobs we want to do when we don't yet know what we are capable of doing?
We don’t even know what jobs are available?
Does the job I am looking for even exist?
Would I be good enough?
Am I cut out to do that?
AllCreative sets out to give you some answers and inspiration.
As they say, you can see further when you stand on the shoulders of giants.
AllCreative is a personal and un-funded project that attempts to answer this question and to help the next generation of creatives get a step closer to their creative career.
The creative industries are incredibly important to Britain; employing over 4 million people and contributing £80 billion to the UK economy.
Throughout my career I’ve had the pleasure of working with some of the best British creative talent and when I was President of D&AD in 2010, I saw the scale and variety of creative work being produced; everything from advertising to Apple Macs. I’ve never seen such a quality of work on such scale. And it dawned on me that this was just the tip of the iceberg: this was only the work that the creators deemed worthy of entering.
It made me wonder just how much more work was being produced in the UK and all of the specialist jobs there must be.
It made me wonder whether anyone knew about these jobs and how difficult it must be to educate and prepare young people for these areas. And I also wondered whether most parents knew that these creative opportunities existed for their children?
I've had the pleasure of being invited into schools and universities to talk about my specialist subject, advertising. I realised that, up and down the country, there were also many fellow passionate professional creative people all doing similar talks on their specialist subjects.
In fact, Britain has a world-wide reputation for its creative talent, so who better to inspire you than the country’s leading experts and a selection of the young talented creatives who have just broken into the industry.
The idea struck me, why not capture all of these talks. Short films would broaden their reach and also give valuable context of seeing these professional creatives in their working environment.
This is just the beginning: there are many films and many answers to come.
Much of this project has come to life through the generosity and time of many creative people.
The films have been made by professional directors at production studios and some by film students at Met Film School.
A lot of time has been given, both in front and behind the camera.