INSPIRATION FOR ASPIRING CREATIVES
Colophon explain the importance of good type design and how their work gets applied, including in this website.
Lou is essentially a set designer but her talents also incorporate prop making, image making and art direction.
WOMENSWEAR START UP
RIX & MCCLOSKEY
See how Henrietta and Orlagh set up Rixo, a contemporary womenswear label inspired by vintage collections.
One of the biggest names in Photography and renowned for his portraits of A-list celebrities and the world's most glamorous people.
Barnbrook is one of the best-known design studios in Britain, producing innovative books, fonts, websites, album covers, identities and magazines.
Inspiration from some of the country's leading talent reveal how to break into the business and give us their views on what makes for success.
DAVID ADJAYE. OBE.
David is one of the leading architects of his generation. His sculptural ability and innovative use of materials distinguish his visionary work.
Bill Amberg is a master craftsman. His beautifully crafted leatherwork ranges from exquisite bags to the interior finishes of the finest hotels.
SIR PAUL SMITH
Sir Paul explains, in his down-to-earth style, what it takes to be a clothes designer. This balanced and practical approach has built a British icon.
Author of the best selling book "Let's Make Some Great Art". Marion's hard work and talent has led to an award winning style that is distinctive and fun.
Zoë is respected for her work in TV, film and stage and has performed in world famous venues from Shakespeare's Globe to Hogwarts.
SIMON ARMITAGE CBE
Simon is one of Britain's most published poets. Yorkshire-born, his poetical talents also encompass TV, radio, film and stage.
Ed believes passionately in the power of good design and is one of the most innovative designers in Britain today.
The Culinary Arts often get overlooked as a creative career option. One of its best known ambassadors has something to say about that.
HEAD CHEF & RESTAURATEUR
Working his way up from commis chef all the way through to Michelin star status. Tom gives us an insight into the discipline and flair required to make it to the top.
BOB AND ROBERTA SMITH
Bob is one of our most prominent, contemporary artists. His brightly coloured musings are a comment on politics and popular culture.
Charlotte Higgins is the Arts writer for the Guardian. Charlotte shares with us her passion for Arts journalism, an art in itself.
The brilliant Nick Park, famous for bringing Wallace and Gromit to life, talks to us about his passion for animation.
ART DIRECTOR - FILM
ARTHUR DE BORMAN
Arthur is an art director for film. He also works across commercials, music videos, furniture design and installations.
Trained under Bill Amberg, Otis has now started a studio working with leather, cork and wood.
Abdul Adama shares with us his view as he sets out on his career as a Fashion Stylist.
Jonny is at one of Britain's best known animation companies, Aardman. He shows us how model-making plays its part in this fascinating process.
Yvonne is one of Britain's most experienced Television producers at the country's biggest ad agency, producing some of the world's most awarded ads.
TV MUSIC COMPOSER
Rob composes music for film and commercials but his main focus is on TV programmes. We go behind the scenes to this fascinating world.
Chris is one of the founders of the production company Gorgeous. He's come a long way since being a young despatch rider.
Paul shares some of the knowledge he has learned as the creative head of the UK's largest advertising agency.
How do you get a creative career started?
This is the one big question that hundreds of thousands of young creative people in the UK are asking themselves right now. Over 200,000 young people study creative subjects at University, on a par with Business Studies and 2nd only to Medicine related subjects.
AllCreative is a personal and un-funded project that attempts to answer this question and to help the next generation of creatives get a step closer to their creative career.
The creative industries are incredibly important to Britain; employing over 4 million people and contributing £80 billion to the UK economy.
Throughout my career I’ve had the pleasure of working with some of the best British creative talent and when I was President of D&AD in 2010, I saw the scale and variety of creative work being produced; everything from advertising to Apple Macs. I’ve never seen such a quality of work on such scale. And it dawned on me that this was just the tip of the iceberg: this was only the work that the creators deemed worthy of entering.
It made me wonder just how much more work was being produced in the UK and all of the specialist jobs there must be.
It made me wonder whether anyone knew about these jobs and how difficult it must be to educate and prepare young people for these areas. And I also wondered whether most parents knew that these creative opportunities existed for their children?
I've had the pleasure of being invited into schools and universities to talk about my specialist subject, advertising. I realised, up and down the country, there were also many fellow passionate professional creative people all doing similar talks on their specialist subjects.
Then the idea struck me, why not capture all of these talks.Short films would broaden their reach and also give valuable context of seeing these professional creatives in their working environment.
Britain has a world-wide reputation for its creative talent so who better to inspire you than the country’s leading experts and young talented creatives breaking into the industry.
The cameras went to the professionals to show where they work and to explain how they go about their job: they give their views, everything is totally unscripted.
The films have been made some by professional directors at production studios and some by film students at Met Film School.
This is just the beginning: there are many films and many answers to come.