INSPIRATION FOR ASPIRING CREATIVES
Colophon explain the importance of good type design and how their work gets applied, including in this website.
Lou is essentially a set designer but her talents also incorporate prop making, image making and art direction.
WOMENSWEAR START UP
RIX & MCCLOSKEY
See how Henrietta and Orlagh set up Rixo, a contemporary womenswear label inspired by vintage collections.
One of the biggest names in Photography and renowned for his portraits of A-list celebrities and the world's most glamorous people.
Barnbrook is one of the best-known design studios in Britain, producing innovative books, fonts, websites, album covers, identities and magazines.
Inspiration from some of the country's leading talent reveal how to break into the business and give us their views on what makes for success.
DAVID ADJAYE. OBE.
David is one of the leading architects of his generation. His sculptural ability and innovative use of materials distinguish his visionary work.
Bill Amberg is a master craftsman. His beautifully crafted leatherwork ranges from exquisite bags to the interior finishes of the finest hotels.
SIR PAUL SMITH
Sir Paul explains, in his down-to-earth style, what it takes to be a clothes designer. This balanced and practical approach has built a British icon.
Author of the best selling book "Let's Make Some Great Art". Marion's hard work and talent has led to an award winning style that is distinctive and fun.
Zoë is respected for her work in TV, film and stage and has performed in world famous venues from Shakespeare's Globe to Hogwarts.
SIMON ARMITAGE CBE
Simon is one of Britain's most published poets. Yorkshire-born, his poetical talents also encompass TV, radio, film and stage.
Ed believes passionately in the power of good design and is one of the most innovative designers in Britain today.
The Culinary Arts often get overlooked as a creative career option. One of its best known ambassadors has something to say about that.
HEAD CHEF & RESTAURATEUR
Working his way up from commis chef all the way through to Michelin star status. Tom gives us an insight into the discipline and flair required to make it to the top.
BOB AND ROBERTA SMITH
Bob is one of our most prominent, contemporary artists. His brightly coloured musings are a comment on politics and popular culture.
Charlotte Higgins is the Arts writer for the Guardian. Charlotte shares with us her passion for Arts journalism, an art in itself.
The brilliant Nick Park, famous for bringing Wallace and Gromit to life, talks to us about his passion for animation.
ART DIRECTOR - FILM
ARTHUR DE BORMAN
Arthur is an art director for film. He also works across commercials, music videos, furniture design and installations.
Trained under Bill Amberg, Otis has now started a studio working with leather, cork and wood.
Abdul Adama shares with us his view as he sets out on his career as a Fashion Stylist.
Jonny is at one of Britain's best known animation companies, Aardman. He shows us how model-making plays its part in this fascinating process.
Yvonne is one of Britain's most experienced Television producers at the countries biggest ad agency, producing some of the world's most awarded ads.
TV MUSIC COMPOSER
Rob composes music for film and commercials but his main focus is on TV programmes. We go behind the scenes to this fascinating world.
Chris is one of the founders of the production company Gorgeous. He's come a long way since being a young despatch rider.
Paul shares some of the knowledge he has learned as the creative head of the UK's largest advertising agency.
Short films from the country's leading talent, giving you personal views and tips for getting your creative career started.
This is an unfunded personal project, so please sign up to show your support and stay updated.
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What is it?
AllCreative has a simple ambition. To reveal every creative job in the form of a short film that will inspire people a step closer to their chosen career.
The main reason overall is part of a quest to help as many young creative people as possible to find their creative careers.
Over the years I’ve had the pleasure of working with some of the best British creative talent, but it was back in 2010 that I realised just how big the creative industries are.
When I was President of D&AD that year, I saw the scale and variety of creative work that was brought into Olympia for judging.
I’ve always been interested in and respected all of the creative skills and disciplines and each day of the week we saw a new set of work that filled the size of an aircraft hangar. Everything from advertising through to Apple Macs. I’ve never seen such a quality of work on such scale. And it dawned on me that this was just the tip of the iceberg: this was only the work that the creators deemed worthy of entering or frankly could afford to enter into this awards event.
It made me wonder just how much more work was being produced in the UK and all of the specialist jobs there must be.
It also made me wonder whether all of the schools and educationalists knew about these jobs and how difficult it must be to educate and prepare children for these areas. And I also wondered whether most parents knew that these creative opportunities existed for their children?
Why the website?
I've had the pleasure of being invited into schools and universities to talk about my specialist subject, advertising.
It's something I love doing, especially if the students have chosen this career path. If they have, they find it beneficial. But I've always wanted to broaden the conversation into other creative areas.
The last thing I wanted to do was to bore rigid a budding fashion designer or furniture maker.
So, I needed a tool to help explain all of these creative areas.
I realised, up and down the country, there were many fellow professional creative people all doing similar talks on their chosen fields.
Then the idea struck me, why not house all of these talks into one website. Short films would broaden their reach and also give valuable context of seeing these professional creatives in their working environment.
Who is behind the project?
AllCreative is a personal project of mine, started from scratch without funding.
From a young age, I was given the impression that the creative arts were secondary and inferior to an academic career path.
Later in life, I realised just how huge the creative industries are and their importance to Britain.
Who is being filmed?
Britain has a world-wide reputation for its creative talent so who better to inspire you. I wanted to bring you short films from the country’s leading experts. Some you may recognise, others who have just broken into the industry.
The cameras went to the professionals to show where they work and to explain how they go about their job: they give their views, everything is totally unscripted.
What it isn't
AllCreative isn't anti-academic.
Most young creatives need the knowledge gained from traditional academic subjects to survive as a professional creative.
Many music composers happen to have a Masters Mathematics Degree and I would hope that an architect paid attention to Physics at school.
But even filling in your tax form, no especially filling in a tax form, forces you to use other areas of the brain.
I'd like to thank all of the extraordinary people who have helped produce these films, not just in front of the camera but behind it too. They didn't have to, they wanted to.
Big thank you’s go to Barnbrook for the identity and to Campbell Hay for the website design and for their guidance in getting it to this stage.
Creative people seem to have a big heart and want to help the next generation. It's probably because they understand just how difficult and frustrating it can be to get started.
This is just the beginning of this project and I hope the beginning of your creative career.